Operational BI: Getting Real Time About Performance

Companies are trying to improve efficiencies and performance of many day-to-day and real-time activities, such as customer interactions, finance and accounting processes, transportation / shipping, sales activity, manufacturing, inventory management, Business Activity Monitoring (BAM), and marketing. This report reveals the current and planned initiatives that companies are prioritizing to improve operational efficiencies and timeliness of actions.

Organizations are beginning to focus their attention on leveraging existing data to enable and optimize daily, hourly, minute-to-minute, or even up-to-the-second actions. While traditional business intelligence solutions continue to address the strategic information needs of decision makers with analysis of historical data, organizations are starting to realize the potential of applying BI technology and approaches to more immediate information. Several new vendors and solutions are marketed and targeted at operational requirements, and are focused on real-time and near-real-time data sources.