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Customer Analytics: Driving Performance through a 360° View

Customer Analytics: Driving Performance through a 360° View

Learn how companies are using customer analytics to get a more complete picture of their customers, and drive revenue and sales efficiency by focusing the right products on the right customers with the most potential. Learn about a Customer Analytics framework that can be applied to your business, see a 360° dashboard, and understand leading practices that may impact your organization.

Register now to download our Customer Analytics: Driving Performance through a 360° View web seminar and hear:

  • Jonathan Byrnes, Senior Lecturer at MIT and President of Jonathan Byrnes & Co., discuss maximizing customer profitability.
  • Anil Chitkara, Senior Vice President of Oco Inc., discuss how organizations use customer analytics to identify actions to drive revenue and performance.
  • Aaron Graber, Senior Manager OnDemand Solutions Engineering, SAP BusinessObjects, review and show examples of customer analytics tools.

Duration: 1 hour (includes Q&A)

Who should watch: Senior executives and managers responsible for customers, revenue or customer satisfaction. These include the following areas: Sales, Sales Operations, Customer Relationships, Relationship Management, Customer Analytics, Customer Satisfaction, Marketing Analytics, Business Intelligence, and Decision Support Professionals.

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Oco is a leading provider of Software-as-a-Service (SaaS)-based business analytics solutions. The company provides complete BI solutions to customers such as Casual Male, Dunkin' Brands, Fidelity Investments, Office Depot and Welch's. Oco's unique business-centric approach to BI helps companies solve targeted business issues, achieve ROI within 90 days and triple their return on investment. Leveraging best-practice analytics, pre-built data models, and patented technology, Oco's SaaS-based solutions are delivered in a fraction of the time, at a fraction of the cost of traditional solutions, with fewer IT resource requirements than traditional approaches. In addition to its own product portfolio, Oco also offers an on-demand BI solution through its partnership with SAP BusinessObjects. Oco was founded in 1999 and its headquarters are in Waltham, Mass. More information about Oco can be found at www.oco-inc.com.