Customer Analytics: Driving Performance through a 360° View
Learn how companies are using customer analytics to get a more complete picture
of their customers, and drive revenue and sales efficiency by focusing the right
products on the right customers with the most potential. Learn about a Customer
Analytics framework that can be applied to your business, see a 360° dashboard,
and understand leading practices that may impact your organization.
Register now to download our Customer Analytics: Driving Performance through a 360°
View web seminar and hear:
- Jonathan Byrnes, Senior Lecturer at MIT and President of Jonathan
Byrnes & Co., discuss maximizing customer profitability.
- Anil Chitkara, Senior Vice President of Oco Inc., discuss how organizations
use customer analytics to identify actions to drive revenue and performance.
- Aaron Graber, Senior Manager OnDemand Solutions Engineering, SAP
BusinessObjects, review and show examples of customer analytics tools.
Duration: 1 hour (includes Q&A)
Who should watch: Senior executives and managers responsible for
customers, revenue or customer satisfaction. These include the following areas:
Sales, Sales Operations, Customer Relationships, Relationship Management, Customer
Analytics, Customer Satisfaction, Marketing Analytics, Business Intelligence, and
Decision Support Professionals.
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