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CASUAL MALE INCREASES PROFIT MARGIN BY 3.5 PERCENT USING OCO BUSINESS ANALYTICS
Oco majik’s Easy-to-Use Data Analysis and Reporting System Provides National Retailer with Access to Key Business Information
WALTHAM, Mass. — February 13, 2006 - Oco, Inc., the only software company to provide a complete, web-based business analytics solution for
Essential Business Visibility, announced today that Casual Male Retail Group, Inc. (Nasdaq: CMRG) increased its profit margin by 3.5 percent over
the last two years by leveraging Oco's managed solution, Oco majik. Oco's technology provides Casual Male with an easy-to-use, streamlined system
for accessing critical merchandise and distribution data. Casual Male was able to reduce the number of reports generated from 150 to 23 and obtain
fast and accurate access to all data. As a result, the retailer has gained valuable insight into its direct to consumer business, and improved its
operating efficiency.
Casual Male's success enabled its acquisition of Rochester Clothing in 2004, and required the Company to replace its legacy business analytics
system with one that could accommodate an increased volume of data. The retailer selected Oco majik, and in just six weeks the fully managed data
integration solution was fully implemented and consolidating data from all sources.
"Oco's technology has had a tremendous impact on our growing business. Because we now have vital business information at our fingertips, we are
able to make smarter decisions faster -- a significant advantage in a highly competitive marketplace," said Dennis Hernreich, executive vice
president, COO and CFO for Casual Male Retail Group, Inc. "Oco's fully managed solution doesn't place additional strain on our IT department
and delivers an all-encompassing reporting dashboard that gives us a complete view of our merchandising and distribution operations."
Due to the measurable business value gained from using Oco's technology, Casual Male has expanded its relationship with the Company and is now
working to develop a planning tool to forecast demand for the tens of thousands of products available through its catalog and Web channels. The tool
will provide Casual Male with a daily flow of information about in-stock and overstocked products to accurately determine demand and better operate
its direct business. Oco is also providing the retailer with a web-based task management system to facilitate better communication with stores
regarding display, merchandise, and pricing information.
"Casual Male is a powerful example of a successful, growing business that has gained control of critical business information that often gets
buried in legacy platforms, old data, and static reports," said George O'Conor, CEO and co-founder, Oco, Inc. "Oco's technology allows
companies to consolidate data from all sources, providing a daily view of the essential information that these businesses have sometimes never seen
before. The result is better performance and smarter business decisions."
Oco majik, the Company's flagship product, is a fully managed solution that provides full information lifecycle functionality, from "any
source" data integration through analysis and reporting, with complete security, scalability and flexibility. The Company guarantees complete
customer satisfaction, implementation in a fixed time - six weeks for most projects - at a fixed price.
About Oco, Inc.
Oco's radically different approach reinvents the business analytics category by providing the world's fastest access to the essential business
information that corporations run on. Oco is a privately held Massachusetts-based company and is the first to provide an on-demand analytics service
that is guaranteed to provide customer value in just six weeks. Oco. Fast. Accurate. Guaranteed. For more information about Oco, Inc.
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