Oco Deploys Business Intelligence Solution For Dunkin’ Donuts in Six Weeks

Enables Better Management and Reporting for Franchising

WALTHAM, Mass. — April 9, 2007 - Oco, Inc., a leading provider of data integration and business intelligence solutions, today announced a new customer deployment for Dunkin' Donuts. This new application from Oco gives Dunkin' Donuts management and reporting capabilities for franchise development, supporting the company's aggressive growth plans.

With Oco's fixed cost, fixed time approach, Dunkin' Donuts was up and running in just six weeks. Oco's solution replaced a manually intensive approach used previously and the intuitive web interface resulted in rapid user adoption. Oco aligned their solution with Dunkin' Donut's business processes, and the benefits of the "software as a service" model put minimal demands on internal IT resources.

The six week implementation began with a profiling session to understand how Dunkin' Donuts tracks and manages its franchisees, and how different users would need to see the information. To capture and host the franchising data for Dunkin' Donuts, Oco's uses proprietary technology based on an artificial intelligence engine which takes data from multiple sources, then cleanses, normalizes and organizes it into an intelligent data schema, all in a matter of days. By the second week of the implementation, Dunkin' Donuts' managers were reviewing their franchising reports with actual data.

Oco's solution supports different levels of access to information on an as-needed basis with customer defined user profiles. A management level franchisee dashboard for Dunkin' Donuts highlights key performance metrics with drilldown capability to specific areas. With an extensive library of over 70,000 reports and KPI's covering numerous functional areas, information views are easily tailored to customers' environments.

The business benefits of Oco's solution for Dunkin' Donuts include rapid time to value, low total cost of ownership and a complete single vendor solution for data integration, warehousing and reporting.

About Oco, Inc.
Oco provides essential business visibility, delivering one integrated set of actionable reports from any source to any user in just six weeks. Oco's comprehensive solution dramatically reduces the timeframe, cost and risk of traditional business intelligence implementations with deployment on a fixed-cost, fixed-time basis and a money-back guarantee.