Oco Appoints Veteran Marketing Team

Adds experienced business executives to drive first-to-market platform for on-demand business intelligence

WALTHAM, Mass. — February 22, 2007 - On the heels of closing $14.5 million in funding and the appointment of a new President and CEO, Oco, Inc., a leading provider of business intelligence (BI) software delivered through a Software as a Service model, today announced that it has expanded the management team with the addition of Anil R. Chitkara as Senior Vice President of Marketing and Channel Development and Nora F. Gildea as Senior Director of Marketing. Oco expects to double employees by the end of 2007.

"Anil and Nora bring great experience and deep skills to Oco, and they will be invaluable in extending the market visibility and penetration of our data integration and management reporting solutions", said Bill Copacino, President and CEO. "We are delighted to attract executives with their depth of experience as we redefine the market for business intelligence with a disruptive technology and powerful solution that can be implemented in one-fourth of the time and at a fraction of the costs and risks of alternative business intelligence and reporting solutions".

Anil Chitkara leads business strategy development, marketing, vertical market initiatives, and channel partner relationships for Oco. He comes to Oco from Parametric Technology Corporation (Nasdaq:PMTC) where, most recently, he held the position of Vice President, Global Product Development. At PTC, he launched the company's core growth product, built a marketing team focused on driving business in target verticals, and led teams that positioned PTC's products and services to address customers' critical business needs. "For the past 15 years, I have been working with companies to apply leading edge technologies to their business challenges. Oco's platform fundamentally changes the way companies understand their business drivers, and track performance across business units, channels and departments based on data from a variety of systems and databases. Oco provides companies with a comprehensive view of their business on a day-to-day basis, from senior executives to operational managers, faster than any other competing solution. Finally, the promise of business intelligence is fulfilled."

With more than 20 years experience in technology marketing, brand positioning and corporate communications, Nora F. Gildea has held senior marketing positions in several high growth software and data communications firms, including IDEA and McCormack and Dodge (acquired by D&B Software). In her new role, she assumes responsibility for distinguishing Oco's unique approach to bringing business intelligence to any user through marketing communications initiatives spanning brand strategy, media outreach, direct marketing, and customer relations. For the past decade, Gildea was the Founder and President of Gildea Communications, a marketing consulting firm focused on the growth and success of early stage technology companies.