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Oco Founder Speaks at Red Herring East

O’Conor Emphasizes Need for Complete Solutions Which Maximize the Power and Flexibility of Service Oriented Architecture (SOA)

WALTHAM, Mass. — July 3, 2007 - George O'Conor, founder and chairman of Oco, Inc., a leading Software-as-a-Service (SaaS) provider of business intelligence and data integration solutions, spoke at the Red Herring East Conference on June 28 in Boston. O'Conor spoke in the "Service-Oriented Software Transforms the Industry" track that brought together experts to discuss Service-Oriented Architecture; the future of the technology, its business implications and impact on customers.

As a pioneer, O'Conor designed Oco's Business Intelligence (BI) solution in 1999 from the ground up using SOA (Service Oriented Architecture) and delivered the technology via a Software-as-a-Service or SaaS model to provide a high degree of speed, flexibility and quality. "Today many companies are offering point solutions when it comes to SOA," said O'Conor. "This only addresses part of a business problem and requires customers to undertake costly integrations. The real value comes when vendors develop complete, end-to-end SOA solutions addressing the full scope of a customer's need. This allows users to truly benefit from the power and flexibility that SOA offers."

Oco takes ownership of the complete business intelligence (BI) stack in one solution, including data integration, warehousing, analytics and reporting, contrasting with traditional BI approaches which require technology integration from multiple software vendors. Delivered as SaaS, Oco has architected its solution to align with the SOA design principles of simple interface into other corporate systems. Oco uniquely delivers the power of business intelligence through a complete solution stack via a Software-as-a-Service model with the solution up and running in six weeks.

About Oco, Inc.
Oco provides essential business visibility, delivering one integrated set of actionable reports from any source to any user in just six weeks. Oco's comprehensive solution dramatically reduces the timeframe, cost and risk of traditional business intelligence implementations with deployment on a fixed-cost, fixed-time basis and a money-back guarantee.



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