Welch’s Selects Oco’s Business Intelligence Solution

Software-as-a Service Solution will provide visibility into transportation operations

WALTHAM, Mass. — Nov. 13, 2007 - Oco, Inc., a leading Software-as-a-Service (SaaS) provider of business intelligence (BI) and data integration solutions, announced today that Welch's has selected the Oco business intelligence solution to help optimize its transportation operations. With the Oco solution, Welch's will have better visibility into details about invoices, shipments, orders, and associated costs.

"We selected Oco because we wanted a proven, yet affordable solution that we could have deployed within weeks," said Bill Coyne, director of purchasing and logistics for Welch's. "Additionally, we needed a solution that could extract and report on data in an integrated manner from three of our existing systems - freight payment, legacy order management system, and the ERP order management module."

Oco's Software-as-a-Service solution will allow the Welch's team to identify opportunities for cost savings. With Oco's management-level dashboard view, the team will get a detailed view on costs including line haul and accessorial charges. This information will help the Welch's team optimize its operations by making the best decisions regarding shipments and carriers.

According to Bill Copacino, president and CEO of Oco, "We are pleased that Welch's selected Oco to help provide the company with visibility into its critical business processes. Welch's selection of the Oco solution demonstrates not only the value of powerful detailed information, but also the importance of rapid deployment for businesses."

Rapid deployment, ease of use, and alignment with established business processes were key selection criteria for Welch's. To capture and host the data, Oco uses proprietary technology that takes data from multiple sources, then cleanses and organizes it into an intelligent data schema, and drives analytics-based reporting, all in a matter of weeks. Oco's intuitive web interface encourages rapid adoption and widespread use of the new solution. With Oco managing and maintaining the data, Welch's IT staff is freed up to focus on other mission critical tasks.

About Welch's
Welch's is an agricultural cooperative, owned by its grape growers, and is the world's leading marketer of Concord and Niagara grape-based products, including grape juice and jelly. The company produces a variety of other fruit-based products, including 100% juices, juice cocktails, and drinks in the following forms: single serve, bottled, refrigerated, and frozen and shelf-stable concentrates. Welch's also produces a number of fruit spread products under both the Welch's and BAMA brand names. In addition to the variety of products Welch's sells in the U.S., the company also markets more than 300 products in some 50 countries and territories around the globe. Welch's Web site can be found at http://www.welchs.com.

About Oco, Inc.
Oco's business intelligence solution provides essential business visibility, delivering an integrated set of actionable reports and KPIs from multiple data sources to any user in just weeks. Oco's comprehensive solution dramatically reduces the timeframe, cost and risk of traditional business intelligence implementations with deployment on a fixed-cost, fixed-time basis and a money-back guarantee.