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Oco Business Intelligence Solution Helps Casual Male Expand Overseas
Success in U.S. Paves Way for Casual Male to use BI Solution to Make Smart Business Decisions in New European Business
WALTHAM, Mass.— May 19, 2008 - - Oco, Inc., a leading Software-as-a-Service (SaaS) provider of business intelligence (BI) and data
integration solutions, announced today an expanded partnership with the Casual Male Retail Group (NASDAQ:CMRG). Oco will support the
retailer’s global expansion by implementing its on-demand BI solution in Casual Male’s direct business throughout Europe. Casual Male
has been using Oco’s BI solution in the U.S. for several years.
Casual Male will launch into six European countries, including the U.K., Spain, Germany, France, Italy and the Netherlands by August 2008. The Oco
solution will enable Casual Male to gain valuable insight into business trends and performance across multiple currencies in its European business.
Oco’s solution will work in conjunction with GSI Commerce, Casual Male’s e-commerce partner in Europe. Oco’s solution will take
data from multiple systems, organize into a single data warehouse, and provide web-based reporting and analytics for executives, merchandisers,
marketing and finance professionals. The solution addresses some of the key challenges retailers face today to effectively manage across channels
and geographies. It enables better decisions in inventory buying, promotions, and product merchandising.
"Oco’s solution has provided us with the visibility and insight to significantly grow our cross-channel business in the U.S.," said Dennis
Hernreich, executive vice president, COO and CFO, Casual Male Retail Group. "As a trusted partner, we’re confident that Oco can help us meet
our global expansion goals. The Oco solution arms us with the reporting and analytics needed to meet the different requirements of the European
marketplace."
The Oco-generated reports will enable Casual Male to assess European operations on a regional basis, and to help drive the direction of additional
growth opportunities in Europe. It also will enable the company to evaluate merchandising requirements based on cultural and seasonal factors, and
better manage inventory.
"As the trend toward globalization continues to increase, understanding a distributed business is more important than ever," said William Copacino,
president and CEO, Oco, Inc. "Casual Male’s decision to support its aggressive growth plans with Oco’s BI solution underscores that need
and our past success with them. We’re pleased to be partnering with Casual Male once again to build on the success it has achieved in the U.S.
market."
The business benefits of Oco’s solution for Casual Male in Europe, include rapid time to benefits, compelling ROI, low total cost of
ownership, and a complete single-vendor solution for data integration, warehousing and reporting. Oco’s BI solution is deployed on a
fixed-cost, fixed-time approach, and the solution is up and running in a matter of weeks.
About Casual Male Retail Group
Casual Male Retail Group, Inc., the largest retailer of big and tall men’s apparel with retail operations throughout the U.S., Canada and
London, operates 466 Casual Male XL, retail and outlet stores, 26 Rochester Big & Tall stores, and a direct-to-consumer business which included
several catalogs and e-commerce sites. The company is headquartered in Canton, Mass.
About Oco, Inc.
Oco’s business intelligence solutions provide essential business visibility, delivering an integrated set of actionable reports and key
performance indicators (KPIs) from multiple data sources to any user in just weeks. Oco’s comprehensive solutions dramatically reduce the
timeframe, cost and risk of traditional business intelligence implementations with deployment on a fixed-cost, fixed-time basis and a money-back
guarantee. For more information about Oco, please visit
www.oco-inc.com.
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