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Business Intelligence Leader, Oco, Showcases Products at Annual NRF Tradeshow and Conference

WALTHAM, Mass. - Jan. 9, 2008 - Oco, Inc., a leading Software-as-a-Service (SaaS) provider of business intelligence (BI) and data integration solutions, announced today that it is showcasing its popular business Intelligence solutions in Booth #2073 during the annual National Retail Federation (NRF) convention and expo at the Jacob K. Javits Convention Center in New York City, Jan. 13-16, 2008. Oco will run live demonstrations showing how its BI solutions can help retailers effectively tap into the wealth of data residing in disparate systems throughout their organizations to increase productivity and profitability, and gain a competitive edge.

Oco will show attendees how its Retail Intelligence solution addresses critical business concerns with dashboards, metrics, and comprehensive drill-down reports. Oco’s solutions stand apart in the BI industry since every solution it delivers is live within weeks, is affordable, and requires minimal IT or business resources to deploy. The company offers the only money-back guarantee in the industry. Oco also is unique since it provides a complete BI solution, including data integration, data warehousing, and reporting and analytics.

Oco will be demonstrating its Retail Intelligence Solution and the ways it can help retailers understand which stores are underperforming and why; make proactive decisions about investment in/or closure of specific store locations; and how retailers can better understand performance trends by department including best- and worst-selling categories versus plan over time. This visibility helps retailers alter any promotional activity/pricing to lift underperformers.

Additionally, key Oco executives will be available to discuss major trends taking place in the retail and BI industries. These trends include the continued consolidation of the retail marketplace, the shift of business intelligence from a vertical or horizontal approach to a diagonal solution, the alignment of IT solutions with business priorities, and the availability of enterprise-class capabilities for mid-sized retailers at affordable costs. Oco’s executives also will be available to discuss the ways leading retailers and companies, such as Casual Male, Dunkin’ Brands, Welch’s Foods and others, are using its solutions to gain competitive advantage.



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