Oco Launches Customer & Sales Management Analytics Solution to Help Companies Drive
Profitability
New Solution Provides Powerful, Actionable Analytics Capabilities to Help Companies
Achieve Greater Business Performance
WALTHAM, Mass., Nov 3, 2009 - Oco, Inc., a leading Software-as-a-Service
(SaaS) provider of business intelligence
(BI) and analytics solutions, announced today the
Oco Customer & Sales Management Analytics solution, an innovative business
analytics solution that provides companies with a 360-degree view of their customers.
Oco's comprehensive solution provides powerful, next-generation analytics capabilities
that move beyond the basic reporting capabilities found in individual systems such
as customer relationship management (CRM) solutions.
The Oco Customer & Sales Management Analytics solution's 360-degree view of the
customer incorporates business data from multiple systems: actual revenue and cost
from an ERP system, forecast pipeline revenue from a CRM application, internal services
metrics from various operational sources, and external customer satisfaction scores
from a third-party provider. These various data sources are integrated into a single
data warehouse to provide a comprehensive view of the customer, delivered through
interactive dashboards and drillable reports.
"In my experience, 30-40% of a given company's business is unprofitable," said Jonathan
Byrnes, senior lecturer at the Massachusetts Institute of Technology (MIT) and a
leading authority on customer profitability. "Identifying which customers are profitable
and which are not, the factors that are causing profitability problems and how to
fix them, can drive significant results. Oco's Customer & Sales Management Analytics
solution provides an insightful view into the behavior and history of customers
to help drive decisions that can improve profitability."
The Oco Customer & Sales Management Analytics solution integrates financial, operational
and customer satisfaction data into a single database. The solution offers tools
to visualize and interact with the data, including interactive scorecards, what-if
dashboards, multi-dimensional reports, and ad hoc analysis tools. It helps companies
address three key questions:
- Which customers to focus on and what to sell them?
- How to improve the sales team's performance?
- How to improve customer satisfaction and performance?
To answer these questions, Oco has worked with leading authorities on customer profitability
to develop eight best-practice analytics, which form the basis of the Customer &
Sales Management Analytics solution. These analytics include Customer Experience
Map, At-Risk Revenue, Customer-Product Profitability Analysis, and Customer-Product
Growth Matrix.
"Companies are increasingly focused on growing their way out of the current recession,"
said Anil Chitkara, senior vice president of market development, Oco, Inc. "They
need to convert their vast amounts of data into insightful analytics to understand
which customers offer opportunities for growth, which are the least profitable,
and where the sales team should be spending its time. Since our solutions are up
and running within a matter of weeks, companies can take actions immediately to
impact their bottom line within 90 days."
As with all of Oco's solutions, the Customer & Sales Management Analytics solution
is deployed and operational in approximately six to ten weeks. The analytics are
presented in different ways, and targeted at various organizational roles from
executives and staff, to customers and the extended value chain.
The Oco Customer & Sales Management Analytics solution is configured to each customer's
specific needs and is available today. To learn more about how leading companies
are leveraging customer analytics for competitive analysis, a webinar featuring
Jonathan Byrnes is available at:
http://www.oco-inc.com/landing/october28webinar/ Customer-Analytics-Driving-Performance-Through-360-View.asp.
About Oco, Inc.
Oco is a leading provider of Software-as-a-Service (SaaS)-based
business analytics solutions. The company provides complete BI solutions to customers
such as Casual Male, Dunkin' Brands, Fidelity Investments, Office Depot and Welch's.
Oco's unique business-centric approach to BI helps companies solve targeted business
issues, achieve ROI within 90 days and triple their return on investment. Leveraging
best-practice analytics, pre-built data models, and patented technology, Oco's SaaS-based
solutions are delivered in a fraction of the time, at a fraction of the cost of
traditional solutions, with fewer IT resource requirements than traditional approaches.
In addition to its own product portfolio, Oco also offers an on-demand BI solution
through its partnership with SAP BusinessObjects. Oco was founded in 1999 and its
headquarters are in Waltham, Mass.
More information about Oco can be found at www.oco-inc.com.
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